If ten people put in the unique coupon code they got from one source, and fifty people put in the unique code they got from another, you now know more about which referral method works better. That also tells you which referrals you should keep and which you should toss. For any number of things. For example, some sites promise a discount to anyone who subscribes to the company newsletter or signs up for some sort of premium service. Some companies use coupons as birthday gifts, which motivates customers to give you their age.
Feel free to give coupons away randomly, so that people will be more likely to wait for your next promotion instead of going to a competitor. A gentle nudge back in may prevent them from permanently lapsing. Coupons, both paper and digital, have expiration dates for a reason.
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On a related note, coupon codes given to customers on sale confirmation screens can encourage repeat buys, especially impulse-based ones. Because gift-certificates are paid for in advance. Simply not offering site-wide discounts can cut back the likelihood that a particular customer will pinch your code, because it proportionally reduces the likelihood that the code will be for anything they want. So if you can think of a specific item you want to push, this is a way to do it. Finally, the simplest solution is often the best one: set the expiration date sooner.
Feedback about how these methods have worked for you? Please let me know in the comments.
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Image source: Chris Potter. WooCommerce - the most customizable eCommerce platform for building your online business. Got it! To start with, coupons can be used to… Encourage Sponsorship If you listen regularly to popular podcasts, you may have heard a host read out a coupon code from one of their sponsors. Recover Abandoned Carts Remember my article on cart abandonment , where I told you that offering a discount to a cart abandoner can convince them to come back?
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Reward Your Customers For any number of things. Instill a Sense of Urgency Coupons, both paper and digital, have expiration dates for a reason. Share this: Facebook Twitter Pinterest. Like this: Like Loading Golf course coupons florida public.
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